The information on this page comes from
Center for Media Literacy.
Types of media:
- entertainment media: books, magazines, television
programs, movies, popular songs, Internet
- informational media: news broadcasts (radio
and TV) newspapers and magazines, Internet
- persuasive media: advertising, books, editorials
Becoming media literate: What does this mean?
- All media messages are
constructed. This means that someone creates media messages.
- Media messages are constructed
using a creative language with its own rules.
- Different people experience
the same media message differently.
- Media are primarily businesses
driven by a profit motive.
- Media have embedded values
and points of view
- Who created this message
and why are they sending it?
- What techniques are being
used to attract my attention?
- What lifestyles, values
and points of view are represented in the message—including any stereotypes
that may be present?
- How might different people
understand this message differently from me?
- What is omitted from this
Six Media Myths:
- The world is a dangerous
place, and we need guns, police and military to protect us.
- Leave it to the experts
(who are usually white men).
- The "good life"
consists of buying possessions that cost lots of money.
- Happiness, satisfaction
and sex appeal, just to name a few are imminent--and available with the
next consumer purchase.
- Your body is not good enough.
- Businesses and corporations
are concerned for the public welfare.
Spiral: The process of inquiry
All revolve around Experience