Investigation Topic: An Epidemic of
You will be working with your
research group for this project also. This is the biggest project of the
unit. You will be reading several resources on media and childhood obesity.
Read carefully and take good notes; your group will be adding information
to a class Wiki. Finally, your group will
write a letter to the editor of your local paper that warns parents of the
link between advertising and childhood obesity and what they can do about
for the research part of this project:
- Divide all the articles
among you. This is easier in one way, but also harder. You have to rely
on one person to get the main ideas from an article. Each of you has a
greater responsibility to understand and communicate what you learned
from one of the resources. It will take time for each of you to explain
the article you read to the others in your group.
- Everyone reads all of the
articles and then compares notes. This options provides the opportunity
for more accuracy and more information overall. The drawback is that it
could be more time consuming. On the other hand, you won't need to take
time to explain each article. You can move right into the Wiki
- Read at least three of the
Foundation Report (this is a big document; skim to find information
on your topic)
article on PRNEWSWIRE summarizes
the Kaiser Foundation Report.
Institute on Media and the Family Fact Sheet
article: Stop Advertising Junk Food to Kids
Times article: Report Links Obesity to Advertising
editorials: Are parents or advertising at fault? (Read both of them)
Newshour: Jeffrey Brown speaks
with Dr. Jeffrey Koplan, former Director of the Centers for Disease
Control, about a new report on why more kids are overweight.
- Do a Google search for "advertising
and childhood" obesity for other resources.
- Begin with a KWL
chart if you need it. This graphic organizer is optional. Either way,
read carefully and be looking for main ideas and key concepts. Using a note
taking form will help you keep main ideas (per source) organized. Use the
form linked below or create your own.
- Take careful notes. This is not optional.
You will need to refer to them for the Wiki and the letter. Document the
site from which you get your information. Download pdf
and print out to hand write. Open and save Word
doc. to type. Your teacher will also have copies of this note form for you.
Report on the Wiki
- Your group will post an article (a paragraph
or two) about childhood obesity and advertising on the Wiki.
- The Wiki password is our room number
followed by our class acronym.
- As a group, login to the Wiki
and post your content on the correct page for your class.
- Your article needs a title and a byline
(by your first names).
- Cite your sources one of two ways:
- Integrate the title of your source
(website, article, etc.) into your text and link to the source.
This is easiest and also good practice in documenting sources in
- Add a list of your works cited at
the end of your article. Use MLA style.
- Make a link on this page back to your
class's projects page.
- Make a link in your webfolio to your
Wiki page (optional, but a great idea).
- What to write?
- After researching and taking notes, decide
on a sub topic that is important to your group. Some suggested subtopics
follow. It is best if you discover what you want to write about on your
- Use information from more than one source
for your article.
- Write a well organized article. Here's
of student work from Mr. Bass's class Wiki.
- The Wiki is not editable by the public,
but it can be viewed by the public, so keep that in mind as you write.
- Suggested sub topics:
- Age group most affected by advertising
- Types of food being advertised
- Physical activity or exercise found
in advertising to children
- Attempts to change the negative effects
- Tie-ins to television shows or cartoon
- Other market methods besides television
- Finally, write a letter to the editor of
your local paper on the following topic:
- Your adience is parents. Your task is
to persuade them that there is a link between advertising and media
and obesity in children. You should suggest what they can do to prevent
about writing letters to the editor. You will find a sample letter
- Set up your letter like the sample, except
you will need to add a street address to the newspaper's address. Use
The Sheboygan Press.
- Your letter should be published on your group's
Wiki page following your article.
- Write an introductory paragraph giving
the context for the letter. State that it is a fictional letter that
your group wrote after researching childhood obesity and the media.
You should add anything else that seems appropriate.
- Optional: send your letter to the newspaper.
See your teacher about this.