Objectives

• Introduction to media literacy
  • Media basics
  • Advertising techniques
  • Ethical issues
  • Consumer habits
• Strategies for informational reading
  • Guiding questions
  • Graphic organizers
• Improving collaborative learning
• Using technology tools: Moodle and Wiki

Lessons

• Becoming media literate: what you need to know
  • Readings (Handouts given in class)
    • Skills & Strategies
    • Hey, Kid, Buy This
  • Analysis of magazine ads
• Web Quest and Moodle discussion
  • Quizzes
  • Cost of cool
  • What's real on magazine covers?
  • What kind of consumer are you?
• Advertising to kids: gathering data and drawing conclusions
• Media and childhood obesity: group project using a wiki and writing a letter to the editor

Projects & Assessments

• Media Journal web page
• Group project on obesity
• Unit test (2007: Semester Exam is your unit test)

Timeline

• This is a four week unit. See the course calendar for exact days for assignments and due dates.